Direct-To-Driver Advertising
Driver-To-Driver Advertising is the recruiting alternative that transportation leaders are turning to.
For fleet managers looking to hire commercial drivers, advertising options are substantially limited. Of the choices, newspapers are by far the most frequently used form of job advertising. Most fleet managers view the placement of a Sunday ad as their best means of finding drivers.
At the same time, these firms can all agree to a few basic facts
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Newspaper ads yield low numbers of respondents
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The majority of respondents are undesirable or less than qualified
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Significant time and resources are wasted sorting through unqualified respondents
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Newspaper ads lack a screening mechanism to deter worthless inquiries
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Advertising results appear to be less effective than in past years
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Newspaper ads often result in zero hires
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Newspaper ads often have to be repeated multiple times in order to satisfy the need
Newspaper ads typically range from $500 to $1500 and up per week. The total time, money and other resources wasted on newspaper ads, though substantial, are impossible to accurately calculate and account for. In order to justify the advertising expenditure, less qualified candidates are often accepted. As most fleet managers and driver recruiters will agree newspaper ads simply do not work and often bring more trouble than they're worth.
A Better Way To AdvertiseToday more and more transportation managers and recruiters are turning to MTS to meet their driver advertising needs. MTS offers a low cost alternative to newspaper advertising that is highly effective at
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Improving advertising response rates
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Enhancing the quality of the respondents
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Reducing advertising costs
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Accelerating the recruiting process
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Reach passive candidates
MTS relies on a host of proprietary tools and processes to broadcast our client's open positions directly to the driver community far more effectively then newspapers are able to. Our recruiting systems provide you with an edge over the competition by broadcasting your open positions to far more qualified candidates, in a fraction of the time that newspaper can. We then take the recruiting support you need a step further by utilizing our superior tools and process to identify and screen respondents on your behalf. We then submit only the most qualified candidates to you for final consideration.
Our basic advertising package is designed to save you time and money. For about the cost of a newspaper ad we will circulate your open job opportunity directly to drivers throughout the driver community using our leading-edge systems.
And We Don’t Stop There
In addition to creating the most compelling advertising copy possible and broadcasting it directly to the driver community we work to ensure your advertising success by including back-office support at no additional charge....Read more
MTS Driver Recruiters serves the North American transportation community, utilizing the most experienced logistics-recruiting staff along with the most advanced technology available for advertising directly to commercial truck drivers.
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