MTS - The easiest and least expensive way to recruit truck drivers: Call MTS Today at 1.866.256.6900
Find out more about MTS Driver Recruiters anywhere in the continental United States:

Toll Free: (866) 256-6900
FAX- 248-350-6850

Poor Newspaper Ad Results

Most fleet managers and driver recruiters agree that newspaper ads simply do not work anymore

For fleet managers looking to hire commercial drivers, job-marketing options are substantially limited to only a few choices. Of the choices, newspapers are by far the most significant form of job advertising used by carriers today. The vast majority of these carriers will confirm that they utilize the newspaper as their primary vehicle for marketing their open driver positions to truck driver candidates. Most, if not all, fleet managers view the placement of an ad in the Sunday edition of the largest local newspaper as their best means of finding drivers. At the same time, these firms can all agree to a few basic facts:
  • Newspaper ads yield low numbers of respondents
  • The majority of respondents are undesirable or less than qualified
  • Significant time and resources are wasted sorting through unqualified respondents
  • Newspaper ads lack a screening mechanism to deter worthless inquiries
  • Advertising results appear to be less effective than in past years
  • Newspaper ads often result in zero hires
  • Newspaper ads often have to be repeated multiple times in order to satisfy the need

Newspaper ads typically range from $500 to $1500 and up per week. The total time, money and other resources wasted on newspaper ads, though substantial, are impossible to accurately calculate and account for. In order to justify the advertising expenditure, less qualified candidates are often accepted. However, despite the significant cost of newspaper advertising coupled with the harsh realities of their advertising results, many companies stay loyal to newspapers as the sole means of broadcasting jobs.

As a result of these harsh realities MTS does not utilize newspaper advertising to recruit drivers on behalf of our clients. As most fleet managers and driver recruiters will agree newspaper ads simply do not work and often bring more trouble than they're worth. Instead MTS relies on a host of proprietary tools and processes to broadcast our client's open positions to the driver community far more effectively then newspapers are able to. MTS' outsourced driver-recruiting methodology offers our clients the following advantages in competing for highly qualified commercial drivers:
  • We market your openings to the entire driver community while newspapers only reach candidates who happen to pick up that specific newspaper edition
  • Our systems take in to account the fact that most qualified drivers are already working and are not reading help-wanted ads. Our recruiting processes target passive drivers who are working but willing to consider a change
  • Our search starts within our private database of over 300,000 commercial drivers nationwide
  • We broadcasts your open positions within hours as opposed to waiting for the Sunday paper
  • We repeat our advertisements as required without additional costs to you
  • As part of our process we handle the barrage of inquiries, conduct all background checks and submit only pre-qualified candidates to you for the final hiring decision
  • Our process gives you a greater number of respondents to consider in making a hiring decision
  • The cost of our services is comparable to the cost of newspaper advertising except that you gain the use of an entire recruiting department by engaging MTS
  • Newspapers do not assist in writing effective copy while we employ marketing experts who write ads for drivers exclusively
  • Our fees are fixed and allow for more effective budgeting and financial management
  • Our processes reach drivers who are out over-the-road and may not have access to the local newspapers that you are relying on

Like most transportation companies you probably already recognize that you face tremendous competition for the best drivers. Our recruiting systems provide you with an edge over the competition by broadcasting your open positions to far more qualified candidates, in a fraction of the time that newspaper can. We then take the recruiting support you need a step further by utilizing our superior tools and process to identify, screen and investigate each candidate on your behalf. Lastly, we submit only the most qualified candidates to you for final consideration.

Of greatest significance is the fact that we work proactively on your behalf to track down the most qualified truck drivers for your open positions, leaving you and your staff to focus on what you do best while we are hard at work doing what we do best - supplying you with the most highly qualified truck drivers available.
 
For more information on outsourced driver recruiting solutions from MTS contact us at
866-256-6900
Newspaper Ads Not Working? 
For fleet managers looking to hire commercial drivers, job-marketing options are substantially limited to only a few choices. Of the choices, newspapers are by far the most significant form of job advertising used by carriers today.

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